So, what is Inbound Marketing?
If you’re unsure about the true definition of this marketing methodology, this post and included videos are definitely for you, because I am going to explain not only the meaning but also the origin of the term Inbound Marketing.
Inbound marketing methods are by character designed to draw visitors and potential customers in with exceptionally valuable content and information rather than outwardly pushing a product, service or brand at prospects in hopes of getting leads or actual clients and customers. In the realm of digital marketing this means using multiple digital marketing channels (primarily content marketing) such as Search Engine Optimization and using the various social media platform communities in unique and creative ways to attract attention. Also, at the foundation of this inbound marketing system there must be a well-designed website or landing page because the aim of this methodology is to drive traffic, engagement and increase conversions.
The best way to actually truly grasp the meaning of inbound is to truly understand what outbound marketing is. Conventional methods of advertising like television, radio, newspaper and direct-mail are great example of outbound. Basically, anytime you pay money it’s outbound. That even goes for Facebook marketing that is paid for. But, not a Facebook post that reaches people organically.
OK! The term “Inbound Marketing” as promised originated and was coined in 2006 by HubSpot. I’ve included the link in the description below. HubSpot’s definition of inbound marketing outlines it as a process of attracting, converting, closing and delighting customers. Through using various types of content at different stages of the buying cycle.